cain&abelDDB | Case Study | Freelance Web Developer in Melbourne

The Scenario

In July 2023, cain&abelDDB approached me for freelance cover while their in-house Developer went on his honeymoon. The cover lasted for three weeks and was mainly to build HTML5 display banners for their plethora of clients.

The Relationship

Before becoming a Freelancer, I worked at cain&abelDDB for four years. In those four years, I had worked on several large campaigns for brands like Seat, Volkswagen, PlayStation and Virgin Media.

Given my familiarity with their team and processes, it was a no-brainer for cain&abelDDB to hire me as cover.

The Struggle

My arrival coincided with many ongoing campaigns. That meant I had to bring myself up to speed on each campaign creative and banner code without slowing the production process.

The Results

Over the three weeks, I had no trouble delivering the existing and new digital display campaigns. I worked across several campaigns for brands, including Laithwaites, JetBlue, ESSO and iShares.

Whilst working for cain&abelDDB, I built HTML5 Display banners for some of the biggest brands, including JetBlue (left), Laithwaites (top right), and PlayStation (bottom right).