Project Overview
When Seth Godin talks about marketing, he often talks about focusing on finding "your people" rather than every person. That is the approach we took with Ashwater Films' SEO tune-up.
Focusing on Ashwater Films as one of the leading Indigenous-owned video production companies in Australia gave us a highly-specific niche to gain traction in a saturated wider market.
My Approach
We took a two-pronged approach. Our primary focus was to optimise the website content for a few low competition keywords we could start ranking for quickly. The second was a Technical SEO audit to make the site feel faster and more responsive to users.
For our On-Page SEO work, we focused on keywords like 'Indigenous-owned video production' and 'Indigenous video production' as low competition keywords to help the site start ranking quickly. As indigenous representation is a core part of Ashwater Films' values, leaning into these keywords helped double down on helping "their people" find them through search.
On the Technical SEO side of things, we did a deep dive into the site's core web vitals and overall performance. As with many Elementor sites, ashwaterfilms.com had become slow and cumbersome over time and needed a full performance tune-up. This not only reflects well for search engine rankings but also for the overall user experience.
Impact
Within a matter of weeks, Ashwater Films was ranking on the first page of Google for keywords like 'Indigenous-owned video production company' and 'indigenous video production'. Ranking on the first page of Google has helped to elevate them as a leader in the space and lay the foudnations for future SEO growth on more competitive search terms.