Project Overview
Following his branding refresh, Headshot Photographer needed a fresh look to his website. It needed to fit in with the branding and help him switch his focus from working with actors toward corporate teams.
My Approach
The first task was to study the branding. I needed to understand exactly what rules I had work within to start creating the visual direction.
We needed to put his work front and centre of everything. We wanted headshots everywhere but with a bit more style than just an Instagram-style grid. A further consideration was to make the content as effective as possible with as little fluff as possible.
Impact
The layout took on an editorial style with large images and short paragraphs. We put his work everywhere we could fit it in. We made sure that his site was easy to navigate, easy to read, and satisfying to look at.
We took the bold, no nonsense brand and embodied it perfectly in his website.
On the left is the Home page on the Headshot Photographer website before the design tune-up and on the right is new version.
On the left is the Actor Headshots Service page on the Headshot Photographer website before the design tune-up and on the right is new version.